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Joelle Crum
Personal Growth Coach
(239)284-8737
About Me
I’m Joelle Crum—first-time author, devoted wife, and proud mother of six daughters. At 48, I made the bold decision to leave behind a 31-year career in the restaurant industry—27 of those years in management—to follow my passion as a personal growth coach. This shift wasn’t just a career change; it was the result of my own transformative journey of healing after enduring a lifetime of abuse.
Throughout my career, I honed the ability to break down complex challenges into manageable steps, a skill that became invaluable in my personal transformation. By setting clear goals and committing to a process of self-discovery, I found the self-worth, confidence, and clarity that had long eluded me. This journey lit a fire within me to help others overcome their struggles and reclaim their lives.
As a manager and leader, I had the privilege of working with people from all walks of life. I learned how to truly listen, understand their challenges, and empower them to achieve their potential. These experiences now form the foundation of my coaching practice, where I guide individuals to navigate life’s obstacles and embrace their full potential.
When I think about personal growth, I see it as more than just self-improvement. It’s about peeling back layers of negativity, self-doubt, and habits that hold us back. My coaching isn’t just about fixing what’s broken—it’s about uncovering what’s whole, what’s possible, and what’s always been within you. Together, we’ll work to help you find clarity, purpose, and the strength to create the life you’ve always envisioned.

Focus
Welcome! I’m here to guide you on a transformative journey of personal growth and self-discovery. My coaching focuses on helping you embrace your self-worth, build unshakable self-confidence, and set meaningful goals that align with both your personal aspirations and professional dreams. Together, we’ll identify and overcome the habits and mindsets that may be holding you back, including procrastination and self-doubt, replacing them with motivation and intentional action.
One of the cornerstones of my coaching is the practice of true forgiveness—both for yourself and for others. Letting go of emotional burdens allows you to move forward with clarity, paving the way to uncover your true purpose and live with authenticity and fulfillment.
I also help you develop the self-awareness needed to understand the habits and thought patterns that limit your growth. Through this process, you’ll gain the tools and insights to shift your perspective, take meaningful steps forward, and embrace the life you were meant to live.
Whether you’re looking to set and achieve new goals, reignite your passion, or find deeper clarity in your journey, my coaching is designed to empower you with practical strategies and heartfelt support. Let’s work together to unlock your potential and create a life that reflects your true self.
The Gift of Clarity
If I could have gifted my children one thing when they were younger, it wouldn’t have been material—no dollhouses, toys, or gadgets. It would have been something far more profound: clarity. The clarity to see themselves for who they truly are, unshaped by the harsh opinions of others, unclouded by self-doubt, and untouched by the inevitable hardship’s life throws their way.
I wish I could have taught them to know their worth before the world had a chance to chip away at it. To help them recognize their strength and resilience, to instill in them the unshakable belief that they are deserving of respect, love, and opportunities. I longed to show them how to set boundaries that protect their souls and to aim higher, not because of external expectations but because of what they know they are capable of achieving.
Don’t get me wrong—my daughters have grown into extraordinary women. They are compassionate, intelligent, and independent. They have navigated their paths with strength and determination. As a mother, my heart swells with pride when I think about all they’ve accomplished and the people they’ve become.
But if I had the clarity then that I have now, I could have helped shape their journeys differently. I could have given them tools to face life with more confidence and less fear. I could have shown them how to embrace their individuality, trust their instincts, and never settle for less than they deserve.
I believe clarity is one of the most precious gifts a parent can offer a child. It’s a gift that doesn’t come wrapped in a box; it’s something we cultivate in our own lives and then pass on through our words, actions, and guidance. For me, this clarity came later in life, after all of pain, self-reflection, and growth. By the time I understood how important it was, my daughters were already grown, carving out their own paths.
If I could go back, I would have sought out a personal growth coach—not just for myself, but for them. Someone who could have helped them develop emotional intelligence, self-awareness, and resilience during their teenage years. Someone who could have guided them in setting goals, understanding their values, and building a strong sense of self.
To all the mothers out there: if you have teenagers, consider giving them the gift of a personal growth coach. It’s an investment that can shape their futures in ways you might not even realize. Imagine your child stepping into adulthood with a strong sense of identity, clear boundaries, and the ability to make decisions aligned with their true selves.
I’m not saying it would have solved every problem or spared them from every challenge. Life is full of lessons, and some of those lessons must be learned through experience. But I believe that clarity could have eased their journeys, helping them navigate the world with a stronger foundation.
Despite my wishes for the past, I am grateful for the present. My daughters are remarkable women, and they inspire me every day. Watching them thrive is a reminder that while I couldn’t give them everything I wanted to when they were young, I can still offer them support, love, and wisdom now.
And perhaps that’s the ultimate lesson for all of us: it’s never too late to learn, grow, and share what we’ve gained. Whether we’re guiding our children, supporting a friend, or simply bettering ourselves, clarity is a gift that continues to give.
A Message to Other’s
If there’s one thing I’ve learned, it’s this: happiness is not something you find in others. It’s something you create within yourself. No one can fill the void of self-love except you.
If you’re in a relationship that’s holding you back or making you question your worth, find the courage to leave. You don’t need to wait as long as I did. Walking away isn’t giving up; it’s choosing yourself.
Happiness is fleeting, but self-love is enduring. And when you love yourself, you unlock a strength you never knew you had. It’s not easy, but it’s worth it. And the life waiting for you on the other side is more beautiful than you can imagine.
This book is my testament to that truth. If even one person reads it and finds the courage to change their life, then every word was worth it. This is not just my story—it’s a reminder that we all have the power to rewrite our own.
True healing is not just about time or distance; it’s about forgiveness. Forgiving others, and just as importantly, forgiving yourself, is one of the hardest yet most transformative parts of the journey. Forgiveness doesn’t mean forgetting, nor does it mean excusing the harm that was done to you. It means releasing the grip that pain and resentment have on your heart and mind.
For years, I carried the weight of anger and hurt. I held on to the injustices, the betrayals, and the deep scars left by those who were supposed to care for me. I thought that holding onto this pain would somehow shield me from future harm, but all it did was keep me trapped. The wounds couldn’t fully heal because I was too busy reopening them, replaying the past in my mind.
Learning to forgive was not an overnight process. It took time of self-reflection, and countless moments of struggle to truly understand what forgiveness meant for me. I realized it wasn’t about letting the people who hurt me back into my life. In fact, forgiveness often goes hand in hand with setting boundaries. Just because you forgive someone doesn’t mean they deserve a place in your world again. Some bridges are meant to stay burned, and that’s okay.
Forgiveness is more for yourself than it is for the other person. By forgiving, you free yourself from the chains of anger and bitterness that tie you to the past. It’s an act of self-love, a way of saying, “I deserve peace.”
In forgiving myself, I had to confront the guilt I carried for the choices I made in my past. I had to acknowledge that I had done the best I could with the knowledge and resources I had at the time. Self-forgiveness was perhaps the most challenging aspect because it required me to face my own flaws and mistakes without judgment.
Through this process, I came to understand the importance of boundaries. Forgiveness doesn’t mean reopening the door to toxic people. It’s about closing that chapter with grace and moving forward with clarity. Boundaries are essential in protecting your peace and ensuring that the same patterns of harm don’t repeat themselves.
As I let go of the pain and resentment, I felt a lightness I hadn’t experienced in years.
Forgiveness allowed me to reclaim my power. It reminded me that my story isn’t defined by what others have done to me, but by how I choose to rise above it. Healing is not linear, and it’s not easy, but it’s worth every step. By embracing forgiveness, I found a strength within myself I never knew existed—a strength that continues to guide me forward.
Inspirational Quotes
“Although the world is full of suffering, it is also full of the overcoming of it.” -Helen Keller